Led and managed teams of 6 employees, scaling up to 10+ on shoot days, ensuring seamless collaboration across photography, videography, styling, and production.

Directed and executed 7 seasons of photoshoots, managing budgets ranging from £2K - £10K while maintaining high-quality production values and delivering final assets within tight timeframes—as quickly as three weeks from planning to final imagery.

Directed cross-functional teams, inspiring creativity and driving efficiency, refining processes to maximise productivity and cost-conscious decision-making.

Developed and executed innovative marketing campaigns, driving brand engagement and sales growth through compelling content, PR events, influencer partnerships, and digital strategies.

Crafted compelling copy for press releases, product descriptions, newsletters, and social media, ensuring a cohesive brand voice across all platforms.

Oversaw and optimised branding efforts, securing the Positive Luxury Butterfly Mark for sustainability initiatives and ensuring alignment with ethical and environmental standards.

Designed 15 seasonal collections biannually, overseeing the end-to-end process from concept to production delivery, ensuring that every collection aligned with Tateossian’s brand identity and commercial goals.

Managed high-profile private label collaborations, designing for Zegna, MCM, Ede & Ravenscroft, and Beymen, ensuring each collection met brand guidelines and market expectations.

Led creative collaborations with global icons, including Elton John, Elton John AIDS Foundation, Zaha Hadid, and Lamborghini, integrating each partner’s vision into exclusive designs.

Managed the data entry team, ensuring accurate and efficient handling of product information to streamline operations and maintain database integrity.

Oversaw supplier relationships, managing communication and production timelines to ensure on-time delivery and high-quality manufacturing.

Worked within a complex ERP system, optimising inventory management, production tracking, and workflow efficiency.

Implemented structured pricing strategies, balancing cost efficiency with market competitiveness to maximise profitability.

Enhanced internal systems and design workflows, significantly improving project turnaround times and operational efficiency, reducing delays and increasing team productivity.