For AW24, I focused on a rebranding journey, crafting a new, more immersive identity for the season’s campaign. The concept—A Journey of Discovery—emphasised evolution, heritage, and contemporary luxury, with each page of the stylebook reflecting a refined, masculine aesthetic.

I worked closely with the graphics team to ensure cohesion in branding, developing a visual language that blended classic Tateossian elements with a fresh, modern approach. The jewellery was presented against moody lighting and deep, autumnal tones, evoking a sense of quiet sophistication and exclusivity.

Through detailed moodboards, photoshoot direction, and layout design, the AW24 stylebook captured the season’s ethos, ensuring the collection was showcased not just as jewellery, but as an essential part of a discerning lifestyle.