For AW25, I created and directed the English Gentleman stylebook, a visual narrative that embodies heritage, refinement, and modern masculinity. Inspired by the timeless elegance of British tailoring, I curated a collection of images that seamlessly blended structured business attire with effortless casualwear, mirroring the versatility of the season’s jewellery.

From initial moodboards and concept development to art directing the photoshoot, my goal was to ensure the jewellery pieces became an integral part of a modern gentleman’s wardrobe. The setting—a converted matchstick factory in East London—provided the perfect backdrop, with its exposed brick and industrial textures adding depth and masculinity to each shot.

Through meticulous styling and composition, the AW25 Stylebook not only showcased the jewellery but also told a compelling story of confidence, sophistication, and contemporary elegance—perfectly aligning with the brand’s vision.