The SS25 Stylebook, "Odyssey of Adventure", was designed to take the wearer on a journey across cultures, landscapes, and elements, reflecting the diverse inspirations behind the season’s collections.

From the very start, I worked on crafting moodboards that tied together the themes of celestial wonder, global exploration, and mechanical innovation. The resulting visual storytelling showcased the collection’s diversity, while maintaining a cohesive sense of movement, exploration, and adventure.

I directed the photoshoots, ensuring that each collection had its own distinct identity, while still fitting into the larger narrative of SS25 as a season of discovery and transformation.

SS25 Collections Featured in Odyssey of Adventure:
Mystic Mosaics – Protective talismans and ancient symbols, styled to evoke mysticism, heritage, and spiritual power, using rich textures and deep contrasts in photography.
Celestial Reflections – Classic celestial motifs, with silver, gold, and black metals reflecting the brilliance of the night sky, captured in ethereal lighting.
Innovative Horizons – Mechanical and precision-driven jewellery, inspired by Tateossian’s heritage of gears and moving elements, shot in sleek, industrial backdrops.
Spirit of Adventure – Equestrian and sports-inspired jewellery, featuring stones sourced from around the world, styled to highlight movement, strength, and timeless sophistication.
The result was a visually rich and immersive lookbook, guiding customers through the spirit of adventure that defined SS25.