As an Art Director, I lead the graphic design team in creating lookbooks, stylebooks, and campaign visuals, ensuring every asset reflects Tateossian’s luxury aesthetic. I develop the creative vision, moodboards, and layouts, directing the team to produce cohesive, high-impact brand materials.

On set, I oversee styling, photography, and composition, ensuring the visuals align with the campaign’s storytelling. I then guide the graphic team through layout design, typography, and finishing touches to bring the vision to life.

Beyond visuals, I write the copy for lookbooks, stylebooks, and press releases, ensuring the brand’s messaging remains refined, engaging, and consistent. My role is about leading a team to craft materials that not only showcase jewellery but also elevate Tateossian’s heritage and aspirational storytelling.